A career talk that everyone should hear (and that anyone could deliver)

WOL Careers - Slide 1People at all stages of their careers have been asking the same basic questions for decades:

“How do I get promoted?”

“How do I find jobs that are available?

“How do I manage my career?”

To help answer those questions, there are plenty of career development talks at work, networking events, and HR courses which give people advice and examples. These can be helpful and sometimes inspiring. They just don’t equip people to make any meaningful change in how they manage their careers.

Now, we have something better.

A different kind of career event

Last month, I was asked to give a talk on personal branding so I could answer some of those career questions for a particular organization. Instead, I offered to talk about working out loud and help people form working out loud circles. We put together a 60-minute, interactive session for over 80 people which ended with Q&A and a call for volunteers to join circles.

25% of the audience volunteered.

The reason so many people joined wasn’t because of me or my slides, it was because they were hungry for something they could do to invest in themselves. Although most had never heard of working out loud, the ideas seemed like common sense and the circles gave them a way to apply that common sense towards a personal goal they cared about. A few weeks later, five circles formed and started meeting.

Results you can replicate

Speaking at this event gave me an idea. I had seen how, even if you want to work out loud, convincing friends who’ve never heard of it to form a circle could be hard. So a career event is a natural trigger to taking some positive action. With dozens of people all attending at the same time, hearing the same information, and with a convenient sign-up sheet at the end, it was simple.

So what if we made it easy for anyone to have such an event?

Towards that end, here are a set of slides and commentary you can make your own. The next time you hear about a career or networking event at your firm, maybe you can offer to give this talk instead. Maybe your organization can go beyond offering advice and examples to  truly empowering people, helping them to take control of their careers and their lives.

Slides and commentary you can make your own

My own style for slides is to use large photos and minimal text wherever I can. It means the slides are readable in almost any environment but it also means they don’t stand on their own. So I’ve included images here along with the main points I make. I’ve also included the actual slides as .key and .ppt files and as a PDF.

Feel free to use them in any way you like to help people form working out loud circles. This is just one way to accelerate a positive movement. I welcome and appreciate all questions, suggestions for improvements, and comments about what worked and didn’t work.

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Career planning has changed

  • Career planning has changed from just 5 years ago.
  • For decades, it was a lottery. Who recruited on your campus? Which company picked you? Who was your boss?
  • Now, you have more control than ever.

Three stories

  • Three quick stories of how people find work that’s meaningful & fulfilling.
  • I’ve written about Jordi Munoz and Joyce Sullivan before. The third is Anne-Marie Imafidon who is a friend, colleague,  founder of the Stemettes, and who merits her own chapter in Working Out Loud. Yes, that’s her with the Queen. You might substitute someone in your own organization as an example.
  • The thing they have in common is they all work out loud.

Working Out Loud – 5 elements

You can do better than a lottery

  • A lot rides on which company you join, which part you fall into, and which boss you get assigned.
  • You can increase the odds of landing in a good spot.
  • A bigger, diverse network with deeper relationship provides you access to a wider range of possibilities.

A short exercise

  • Ask people to take out their smartphones and Google themselves.
  • Who are they? Do they have to rely on a broker to help them describe themselves? Or a 2-page resume? From the animated conversations, people found this both funny and embarrassing.

We all need help

  • Many of us don’t even do the simple things we all know we should do, like photos on a profile.
  • It’s not that we’re bad at it, we ‘re just not good at it yet. We need help.

Making change easier

  • Research on changing habits shows how we can make change easier and sustainable.
  • It includes chunking the change into small, fear-free steps and getting feedback along the way. (Albert Bandura called it guided mastery and cured snakes phobias in an hour this way.)
  • It also includes getting help from friends while practicing, practicing, practicing.

WOL Circles

  • Explain how circles work generally and ground rules for inside the firm, especially how they are confidential, with no need to have a certain rating or corporate title.
  • Available resources include the book, circle guides, and a range of material coming to workingoutloud.com. I provide drafts of the material to all circle members.

Call to action

  • Point them to the sign-up sheet or whiteboard and open for Q&A.

I used Apple’s Keynote to create the slides and also exported them here as a PDF and a Powerpoint file.

Working Out Loud – Career Planning Presentation.key

Working Out Loud – Career Planning Presentation (PDF)

Working Out Loud – Career Planning Presentation.ppt

“How would you accelerate what you’re doing?”

My orange backpackI knew we would get along well when we both had the same bright orange backpack from IKEA. We met in a cafe near Wall Street on Monday and we were talking about Working Out Loud. After I described the main ideas and the circles that are starting to form around the world, he asked me:

“How would you accelerate what you’re doing?”

I paused and offered an uninspiring “I’m not sure.” So I’ve been thinking about it since then and wanted to share what I’ve come up. My hope is that some of you find these ideas useful and some of you can help make them better.

Step 1. Remove friction

workingoutloud.com is coming soonMake it easy for people to get started. A small part of that is writing a book people will want to read and share with their friends and colleagues. Then there needs to be a website with other resources, stories, and ways for people to ask questions and interact.

I also wanted to remove any mental friction. To me, that meant donating all the book royalties, making the other resources freely available, and creating a new workingoutloud.com website rather than using johnstepper.com. Removing money and ego from a movement makes it easier to join.

Step 2. Build momentum

Posted today by a #wolcircle in the UK.

Posted today by a #wolcircle in the UK.

There are already a few hundred people who have reviewed the book or are forming circles based on draft materials. To build momentum, I need to equip them to spread the word if they want to.

That includes simple text they can use to describe working out loud and a short video they can link to. Other ideas include ways for circle members to know about each other, ask questions, and share information. Just today, for example, we introduced the hashtag #wolcircle on Twitter.

I also need to keep publicizing it through speaking and writing about the benefits to individuals and organizations. This one article from The Economist is good, but it’s just a start.

Step 3. Seed & Amplify

Image copyright Denise Ippolito Photography

Image copyright Denise Ippolito Photography

So far, these are basic things that underpin any movement. They’re necessary but not sufficient. To accelerate things, my strategy (though that seems too lofty a word) is to leverage existing networks and equip them to help their members.

Here are 5 real examples. The more I can add to this list and contribute to additional networks, the faster the working out loud movement will spread.

  1. HR associations like CIPD and Society for Human Resource Management
  2. Outplacement and job search firms like The Ayers Group and CareerShift
  3. Social networking vendors like Jive, Yammer, LinkedIn and their customer success networks
  4. Coaching associations like the International Coach Federation and the International Association of Coaching
  5. Training providers like Dale Carnegie Training

There might be different contributions for each of these networks. I might do a free webinar for their members, write content for their magazines, or collaborate with them on customized training materials.

One group alone has 135,000 members. Combined, these networks touch millions of people.

What would you do?

To accelerate the movement, I’m going through the same questions people ask in the first week of a working out loud circle:

What’s my purpose?

Who can help me?

How can I contribute to those people?

What else would you do to remove friction, build momentum, or seed and amplify this movement? Which organizations might benefit from working out loud and how could I help them?

I’m sure I’m missing things, and I appreciate any and all suggestions you might have.

My favorite book launch party lasted three years

Cake by "Baking Outside The Box"

Cake by “Baking Outside The Box”

There’s a familiar pattern to most book launches. The book signings, the radio shows, the racing for people’s attention in the first 30 days after publication, before the world moves on to one of the other 2 million books published every year.

It’s all good. It’s just not me.

So when I read about a different kind of book launch, I thought “Maybe I could do this instead.”

Humble beginnings

In the preface to Eckhart Tolle’s first book, The Power of Now, he tells the story of how it launched. The book was published by Namaste Publishing, a start-up imprint in Vancouver, and they printed 3,000 copies. There was no marketing budget or much attention at all, so Tolle hand-delivered books to local Vancouver bookstores. He said he found this “enormously satisfying, knowing that every book I handed over had the potential of changing someone’s life.”

His other distribution channels included friends placing copies in spiritual bookstores in other cities along the west coast of the US and Canada. Some copies even made it to a shop London. During the first year, “the book found its readers almost exclusively through word of mouth.”

Word spreads

The original blurbs in the front of the book are evidence of these humble beginnings. Instead of celebrities or noted spiritualists, the quotes are from the bookstore managers who first got the book.

The Power of Now was introduced to me by a customer. I read only one page and agreed that it rang true. It is a jewel of clarity and insight. The book has become a word-of-mouth bestseller here at East West.” – Norman Snitkin, comanager, East West Bookshop, Seattle

 

“I have no hesitation in recommending Eckhart Tolle’s wonderful book. Everyone who has picked up a copy has ended up taking it home. The Power of Now sells on its own merit and by word of mouth.” – Stephen Gawtry, Manager, Watkins Books Ltd., London

Over the first two years, the book got favorable reviews in some small magazines and was picked up by a larger publisher. By that time, one reviewer called it “an underground best-seller.”

A year later, actress Meg Ryan mentioned the book to Oprah in an interview. That led to an article in one of the early editions of Oprah magazine, then more mentions and ultimately interviews. After three years, the book was translated in multiple languages and was on its way to becoming a NY Times bestseller. After eight years, Tolle wrote another book and the two books have sold a combined total of over eight million copies in North America alone. A series of webinars with Oprah in 2008 attracted more than 35 million viewers.

My talk with Oprah

While I enjoyed Tolle’s books and the rags-to-riches nature of the story, what I liked most was how he originally published his book to help other people. He had no hope of making much money with it, yet he did it anyway. And word spread.

That’s my approach with Working Out Loud. It’s meant as a gift. If people find it useful, they’ll tell a friend or pick it for their book club. Some will form a working out loud circle and put the ideas into practice. Maybe a few thousand people might buy a copy in the first year. Maybe word will spread. Maybe not.

Once in a while though, I think of what happened to The Power of Now and imagine if something similar happened to Working Out Loud. What if more people find my gift useful? It might take years but what if millions of people wind up building a better career and life? And since the royalties go to education causes around the world, what kinds of positive impact could we make with that money?

My talk with Oprah wouldn’t be about me at all. When I allow myself to daydream about it, I imagine our conversation would be like this interview with Pharrell Williams. In the middle of it, Oprah shows a video of how other people leveraged Pharrell’s work to make themselves and others happier.

As they both cry, she says, “It’s being used for something that’s greater than yourself.”

The beginning of a movement

There’s a video that shows, in 3 minutes, how movements are often built. Maybe you’ve seen it.

The beginning of a movementDuring the Sasquatch Music festival in 2009 festival, people are just laying on blankets, listening to music, until one guy gets up and starts to dance. He’s lanky and not a particularly good dancer. It’s awkward to watch. Then, a second dancer joins him. Then a third.

What happens next is incredible to me even though I’ve watched the video dozens of times.

This week, I felt like that awkward guy who’s been doing a goofy dance for a while. I can almost feel what’s about to happen next.

Different people, different dances

The dance I’m doing is writing a book called Working Out Loud and enabling people to form their own peer support circles. The idea is to help people, through actual practice, learn how to build a network of relationships that can help them with any goal, including discovering more meaning and fulfillment in work and life.

I’ve been doing this dance for about three years. Sometimes, I’m sure it’s been painful to watch. Just this week though, something changed.

Author and bloggerUnbeknownst to me, an organization with 130,000 members made this wonderful video about how they work out loud. They even cited me as “author and blogger,” the first time I was described that way.

Then, the first circle formed that didn’t include me or someone I coached. A woman I didn’t know but had read the blog simply decided she wanted to invest in herself.

A division at work held a career development event where I spoke about how people could take more control of their career and lives. People signed up for five more circles.

NHS Working Out LoudI was notified by some wonderful people in Australia that they’ll be forming circles in Sydney and Melbourne, the first circles comprised solely of people from other firms.

Then, via Twitter, I saw how some smart, creative people at the NHS (National Health Service) in the UK are proposing to form circles there, too.

 

What happens at the end of the video

Watch the video now if you can. See how that second and third dancer made it feel like a group, something others could more readily be a part of. That’s how I felt last week.

After that, more and more people join, each doing their own dance, each attracting yet more people. By the end of the 3-minute video, people are racing from all directions to become part of it. There are hundreds of people, dancing and screaming, and it’s become a movement. You can’t even see the first dancer any more.

That’s exactly the kind of movement I’m hoping for. If I was trying to make money or become famous, then I would spoil it by being selfish or too self-conscious. Instead, I’m just trying to spread an idea that helps people access possibilities for meaning and fulfillment.

Here’s to dancing like nobody’s watching.

Working out loud when you don’t want to be visible

Are you visible?When I talk about working out loud, some people will give voice to an objection I suspect is quite common:

“Thanks, but I just don’t want to be visible.”

They’re surprised when I tell them they can still work in a way that’s open, generous, and connected – and realize many of the benefits resulting from that – without ever posting a blog or tweet.

Here’s how.

What 9 year olds do that’s worth billions to corporations

Making your work visible is just one of the five elements of working out loud. The others – relationships, generosity, a focus on getting better, and purpose – can often be more important depending on your goal.

A few months ago, I wrote about how my 9 year daughter approaches problems. She doesn’t post anything online related to what she’s doing, but she expects that others have done so already. So her first step in achieving a goal – solving a Rubik’s cube, perfecting her golf swing, improving at cello – is to look online for information that can help her. Then she’ll make note of who published that content and look for other things they contributed.

In that process, she’s building a network and getting better without ever posting anything herself. Then, in person, she exchanges information with classmates and teachers interested in her goal so she can improve even more, discovering things she hadn’t found herself. If my daughter did post things online, if she was more visible, she would further increase her chances of finding useful people and knowledge. But she gets plenty of benefits even without doing so.

Celebrating the “Invisibles”

InvisiblesThere’s an entire book written on Invisibles. (HT to Omar Reece for pointing this out.) It makes the point that people in certain jobs such as anesthesiology and structural engineering are invisible when they do their jobs perfectly and “they’re fine with remaining anonymous.” Here’s an excerpt from the book’s website:

“What has been lost amid the noise of self-promotion today is that not everyone can, or should, or even wants to be in the spotlight. This inspiring and illuminating book shows that recognition isn’t all it’s cracked up to be, and invisibility can be viewed as a mark of honor and a source of a truly rich life.”

The book makes an important point that “hidden professionals can reap deep fulfillment by relishing the challenges their work presents.” You’t needn’t seek recognition to like your job.

How even a private person can work out loud

Yet while it’s natural that everyone won’t seek the spotlight, being anonymous and invisible is an unhealthy extreme. There is another alternative.

When you work out loud, your goal isn’t to promote yourself or to be visible to as many people as possible. It’s to be visible to the right people so you can become more effective and discover other possibilities.

The anesthesiologists and structural engineers don’t need to be popular or engage a big audience. But I certainly hope they’re not anonymous. I hope they work out loud at least as much as 9 year olds do, seeking to become better at what they do and actively looking for other experts in their field to learn from them.

A woman in one of our early working out loud circles considered herself a “lurker.” She didn’t want to be visible. Yet after a few weeks she said, “thinking about people and networks and just simple possibilities in a different way is already making me more open at and about work.”

She may still limit her use of the Internet to just looking for information. She may limit her exchange of ideas to in-person talks over coffee. But now she’ll be “open at and about work.” She’s realized that private and open needn’t be opposites, and that mental shift alone will greatly increase her chances of reaching her goals.